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The Edit
Business advice that makes sense because guessing isn’t a strategy.
Our blog covers strategy, marketing and AI in plain English, giving SMEs the know-how to stay focused and effective.
Need A Plan
Because winging it isn’t a strategy. From growth plans to goal setting, here’s how to build a business that actually holds together Monday - Friday.


Three Easy Ways to Get Ahead for 2026:
And trust us, it doesn't take long!! If you wait until January to plan, you’ll spend the start of 2026 catching up. The businesses that stay ahead don’t set goals in the quiet moments, they make space for them when things are busy. And that’s the point: planning isn’t about finding more time; it’s about using the time you already have to do the things that will really make an impact. So before the final push of the year, take an hour to step back and do three simple things. 1
She Consults
Nov 272 min read


The Traitors Test: Why second guessing can derail good decisions.
Few shows capture human behaviour like The Traitors. From the sofa, it’s easy to spot the lies and stay certain. But inside the game, perspective shifts, emotion, persuasion, and pressure take over.
It’s not far from how business really works.
In this piece, we explore why second-guessing can derail good decisions, how leaders can filter the noise, and why strategic direction matters more than constant movement.
She Consults
Oct 282 min read


The importance of strategy: Your roadmap to success
What is a strategy, and the reasons why your business needs one.
She Consults
Sep 223 min read


How often should you review your business strategy?
How often should you review your business strategy? Ideally, every 3–6 months. Regular check-ins keep you on track, flexible, and focused. Read here for why it matters.
She Consults
Sep 212 min read
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