How often should you review your business strategy?

You’ve written your strategy. You’ve mapped out where you’re going and how you’ll get there.

The question now is: how often should you check in on it?

The easy answer: more often than you think.

Your strategy isn’t a glossy PDF you create once and file in a Teams folder never to be found again.

Strategy isn’t a one-and-done box to tick. It’s a living, breathing guide you should keep open and review often.

Why regular reviews are vital.

1. Because change is inevitable

If the last decade has taught us anything, it’s that disruption is the only constant. Markets shift, customer expectations evolve and technology advances faster than we can scroll. A strategy that worked six months ago might not suit where you are today.

2. Because progress needs measuring

Without checkpoints, it’s easy to assume you’re “on track.” But are you really? A regular review forces you to pause, measure progress and hold yourself (and your team) accountable.

3. Because opportunities don’t wait

Sometimes opportunities present themselves outside of your original plan. Reviewing your strategy regularly means you can spot where a new idea fits - and where it’s just a distraction.

She Consults works with you to build a strategy that will evolve with your business.

How often is enough when reviewing your strategy?

At She Consults, we recommend reviewing every 3–6 months.

• Quarterly reviews work well if your industry moves quickly, or if you’re in a growth phase.

• Bi-annual reviews suit businesses in more stable markets, where change is slower but still inevitable.

The key is consistency. Put your reviews in the diary the way you would a tax return or a board meeting. Treat them as non-negotiable.

What to Look At During a Review

• Are you on track with your goals?

• Which parts of the plan are working?

• Where are you over-spending time, money, or resources?

• Have external factors (the economy, competitors, or new tech) evolved?

• Does everyone in your team still understand the strategy?

Remember, this isn’t about ripping up the whole thing and starting again. It’s about tweaking, refining and keeping your business aligned with your priorities.

Final Thoughts

Writing a strategy is just the start. The real value comes from revisiting it often and making sure it still fits where you’re heading.

So, whether you’re running a start-up with a small team or managing a corporate department, take the time every few months to step back and ask: is our strategy still serving us?

If not, pivot. That’s not failing, it’s smart leadership and being a successful business owner.

Whether you’re repositioning your business, launching a new product or service, or aligning your team behind a clear vision we’re in it with you.

We're ready, when you are.

Your strategy isn’t a glossy PDF you create once and file in a Teams folder never to be found again