Few shows capture human behaviour like The Traitors. From the sofa, it’s easy to spot the lies and stay certain. But inside the game, perspective shifts, emotion, persuasion, and pressure take over. It’s not far from how business really works. In this piece, we explore why second-guessing can derail good decisions, how leaders can filter the noise, and why strategic direction matters more than constant movement.

We’re Sarah and Katja, the directors behind She Consults. Two halves of a whole, we bring brand, marketing and strategy together to help businesses cut the fluff, get to the root cause of their challenges, and move forward with purpose. We ask the hard questions, shape strategy into action, and make sure what you say and what you do align. She Consults is more than a consultancy, it’s a partner in building businesses that last.

Marketing strategy isn’t about shouting louder. It’s knowing why you exist, who you serve, and how to connect in ways that build trust and loyalty.

How often should you review your business strategy? Ideally, every 3–6 months. Regular check-ins keep you on track, flexible, and focused. Read here for why it matters.