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The Edit
Business advice that makes sense because guessing isn’t a strategy.
Our blog covers strategy, marketing and AI in plain English, giving SMEs the know-how to stay focused and effective.


The Traitors Test: Why second guessing can derail good decisions.
Few shows capture human behaviour like The Traitors. From the sofa, it’s easy to spot the lies and stay certain. But inside the game, perspective shifts, emotion, persuasion, and pressure take over.
It’s not far from how business really works.
In this piece, we explore why second-guessing can derail good decisions, how leaders can filter the noise, and why strategic direction matters more than constant movement.
She Consults
Oct 28, 20252 min read


The Work Debate: Should you be your true self, or more professional?
'Authentic' vs. 'professional' at work.
Do you have to choose? We say no. Your unique value and professional approach aren't in conflict, it all comes down to mastering your communication. Learn how to be your genuine self while ensuring your message is clear, competent, and respected in every setting.
She Consults
Oct 27, 20253 min read


The importance of strategy: Your roadmap to success
What is a strategy, and the reasons why your business needs one.
She Consults
Sep 22, 20253 min read


How often should you review your business strategy?
How often should you review your business strategy? Ideally, every 3–6 months. Regular check-ins keep you on track, flexible, and focused. Read here for why it matters.
She Consults
Sep 22, 20252 min read
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